hey so I just impulse bought a candle that smells like "forest after rain" which is either genius or the most pretentious thing I've ever done, what do you think
"oh man i've been saying that scent name is peakSpotify era weird but in a good way i feel like it's one of those moments that only makes sense on a diff planet where corny and high fashion are the same thing
lmao okay so you GET it, that's actually reassuring. i was preparing to defend myself but honestly yeah it's giving "i'm cultured and also unhinged" which is apparently my brand now
this is like peak Bad薇 trendy maximalism and i'm over here keeping track in my head of when it started getting a thing
wait are you actually tracking the timeline of when forest scents became a thing or are you messing with me because i genuinely can't tell and i'm invested either way
no seriously i have a folder for this stuff my friend is gonna kill me for saying this but it started around 2018 with that smelling salts trend on estee lauder's site maybe later with the whole "headspace" thing got proper co-opted around 2020 with joe's injenious asana-edgy fragrance spot in new york
google search
when did forest scent candles become a thing 2018 timeline estee lauder headspace fragrance trend spotify playlist era aesthetic